Getting started with AppsFlyer gaming and CTV integrations

AppsFlyer empowers gaming marketers to make better decisions by providing powerful tools to perform cross-platform attribution.

Game attribution requires the game to integrate an AppsFlyer SDK that records first opens, consecutive sessions, and in-app events. For example, purchase events.

We recommend you use this sample app as a reference for integrating an AppsFlyer SDK into your apps.

Gaming and CTV SDKs

The AppsFlyer Software Development Kits (SDKs) and plugins are the primary way to tap into our ever-growing ecosystem of digital marketing services. By integrating the SDKs, you get out-of-the-box access to attribution, as well as access to many other SDK features.